Entrepreneur Michael Kassan recently made headlines by hosting a glamorous cocktail party in the picturesque South of France to introduce his latest venture, 3C Ventures. The event, held at the prestigious Champagne Bar at the Hotel du Cap in Antibes, drew attention from the media and the industry insiders due to Kassan’s reputation and the unique concept behind his new firm.
Michael Kassan’s career has been a rollercoaster ride, with the entrepreneur currently entangled in a legal dispute following his departure from Medialink, the company he founded. The conflict arose with the new owners, United Talent Agency, further adding drama to Kassan’s already eventful journey in the media world. Despite the challenges he has faced, Kassan remains undeterred and continues to make waves with his latest endeavor.
The soirée at the Hotel du Cap took place just before a separate gathering hosted by Medialink and iHeartMedia, where music icon Lenny Kravitz entertained the A-list guests. The timing of the two events, held in the same location, added a layer of irony to the evening. However, Kassan seemed unfazed by the situation and embraced the opportunity to celebrate the launch of 3C Ventures in a place that holds personal significance for him.
3C Ventures represents a new chapter in Michael Kassan’s career, building on his experience and expertise in the media industry. The consultancy firm, named after the three core principles of Consulting, convening, and co-investing, aims to offer a higher level of service to brands looking to navigate the complex media landscape. With Kassan at the helm, the company has already attracted ten clients and has a growing waitlist, indicating a promising start for 3C Ventures.
Michael Kassan’s launch of 3C Ventures in the South of France not only marks a significant milestone in his career but also signifies a new era in the world of media consulting. Despite the challenges he has faced, Kassan’s determination and innovative vision have set him apart as a trailblazer in the industry. The future looks bright for 3C Ventures, and it will be exciting to see how Kassan’s latest venture shapes the media landscape in the years to come.
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