Meghan Markle, the Duchess of Sussex, is making headlines with her latest venture into the lifestyle brand industry with her upcoming launch of American Riviera Orchard. In preparation for this major moment in her career, Meghan recently visited New York City, where she reportedly attended a business summit in the Hamptons. The summit was attended by key figures in the industry, including entrepreneur Jamie Kern Lima, the founder of IT Cosmetics. It is speculated that Meghan’s purpose for attending the summit was to gather valuable tips and insights ahead of her brand launch.
The business summit, hosted by Amy Griffin, a prominent investor in brands like Bumble, Goop, and Hello Sunshine, brought together a group of influential personalities from the lifestyle and beauty sectors. Among the attendees were designer Misha Nonoo and make-up expert Victoria Jackson, both of whom share a close relationship with the Duchess. Additionally, Meghan had the opportunity to connect with Hollywood stars like Gwyneth Paltrow, Reese Witherspoon, Laura Dern, and broadcaster Katie Couric at the event. This gathering of industry experts and celebrities hints at Meghan’s strategic networking and engagement in the business world.
Prior to her royal marriage to Prince Harry, Meghan Markle ran a successful lifestyle blog called The Tig, which attracted a significant following for its relatable content and insights into her personal life. With the launch of American Riviera Orchard, Meghan seems to be revisiting her passion for sharing her love of cooking, gardening, and entertainment with a wider audience. In addition to the brand launch, Meghan recently filmed a show for Netflix where she will celebrate these aspects of her lifestyle. This move signifies Meghan’s intention to reconnect with her roots and offer a fresh perspective on modern living.
In April, Meghan started sending out products from American Riviera Orchard to her close friends, including fashion designer Tracy Robbins and Delfina Blaquier, the wife of polo player Nacho Figueras. The recipients were delighted with the beautifully packaged jar of jam they received, expressing their gratitude on social media. Tracy shared a photo of the jam jar surrounded by lemons, showcasing her appreciation for the thoughtful gift. Delfina also expressed her happiness with the strawberry jam, highlighting the quality and taste of the product. The positive reception from Meghan’s inner circle reflects the potential success of American Riviera Orchard in capturing the essence of Meghan’s lifestyle brand.
According to royal expert Christine Ross, the launch of American Riviera Orchard represents a strategic move for Meghan Markle in her post-royal career. With the closure of The Tig before her wedding, Meghan faced a demand for her relatable content and lifestyle insights from her audience. The appeal of Meghan’s websites lies in their approachable nature, offering readers a glimpse into her world of glamour and elegance. By venturing into the lifestyle brand industry, Meghan aims to reconnect with her audience in a meaningful and authentic way, showcasing her passion for food, gardening, and friendship.
Meghan Markle’s foray into the lifestyle brand industry with American Riviera Orchard marks a significant milestone in her entrepreneurial journey. Through strategic networking, engaging with industry experts, and reconnecting with her passion for lifestyle content, Meghan is poised to make a lasting impact with her brand. As she prepares to launch American Riviera Orchard, Meghan’s dedication to authenticity, quality, and relatability shines through, embodying the essence of her personal brand and vision for the future.
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